Taking all the collected data and computational power of Google and using it to optimally encourage people to watch advertisements and argue with each other is, in this author’s opinion, brazenly unethical.

Vi Hart, “Google+ YouTube Integration: Kind of Like Twilight, Except In This Version When +Cullen Drinks BellaTube’s Blood They Both Become Mortal, But +Cullen Is Still An Abusive Creep, Also It Is Still Bad”